Guerilla Marketing

Technique

A system of unconventional promotions that fly under the radar, targeting consumers at random times where marketing efforts are not expected.
Approach

Devise the appropriate non-traditional media that is specifically geared to penetrate a desired demographic in their natural setting.

Result

This aggressive marketing tactic successfully generates buzz, spreading virally to large groups of consumers.

Street Teams

Extend brand advertising to the streets resulting in far reaching campaigns that target consumers in a variety of locations, including parks, high traffic shopping centers, universities, recreation and nightlife areas. Street teams provide a unique medium for word of mouth advertising while at the same time leaving lasting impressions with each consumer they encounter.

Sampling

Recruit a team to engage consumers in high traffic areas and place samples directly in their hands. This unique opportunity for face to face marketing creates brand impressions that are both distinctive and enduring.